What Is More Important: Sales And Marketing, Or The Actual Product Being Sold?
Monday, January 11th, 2010 at
6:59 am
I know people in my line of work who are far more concerned with sales, marketing, and networking than the actual product that they put out. I, myself, am much more concerned with the product.
Are they onto something? Do I need to worry more about marketing aspects like they do?
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Tagged with: Actual • Being • Important • Marketing • More • Product • Sales • Sold
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I think it was A. Lincoln;
you can fool all the people some of the time
some of the people all the time
but ever all the people all the time.
Baskin Robbins;
quality is first.
YOU can’t give away a piece of junk except for its material
value.
[sales is a division of marketing--not something different]
For the long term, the PRODUCT must be solid,
You can sell whatever you want, even sell a nonexistent “product” and for a very short time get away with it. HOWEVER, for long term customer satisfaction and the GOOD NAME of your enterprise, the PRODUCT must be solid!