The Constant Contact Guide to Email Marketing
- ISBN13: 9780470503416
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
- Click here to view our Condition Guide and Shipping Prices
Product Description
The leading email marketing firm shows you how to create high-impact, low-cost campaigns
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer’s time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn’t, and it’s all here. There’s no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you’re starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.
Learn about:
- Ten email pitfalls that will get your business into trouble
- Ten things your customers expect you to do
- The “soft” benefits of email marketing
- Using email in combination with other marketing efforts
- How four types of permissions can make or break your strategy
- Building an email list that is valuable and effective
- Creating valuable content
- Choosing an effective, professional email format
- Ensuring your emails are delivered, opened, and read
With The Constant Contact Guide to Email Marketing, you’ll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.
$14.30
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The Constant Contact Guide to Email Marketing
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Tagged with: Constant • Contact • Email • Guide • Marketing
Filed under: Online Blogging
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Are we going backward in writing communication? Why the author insists on stating the obvious again and again “Don’t spam people” is baffling to me. It would help if the book contained more about the process of email communication and building email content - I will continue to look information about creating a productive email campaign (that is it a skill between sales, customer service, product knowledge, editing, technical ability, and more)
Rating: 2 / 5
The Constant Contact Guide to Email Marketing
I own a small business and promote my books and services in a variety of ways, one of which is an e-newsletter. When I started it I naively thought you just created an e-mail list, typed up your e-newsletter for the week and hit send.
It never occurred to me that there were laws about such things or that there are a lot of subtle, and not so subtle, things you need to know when you use e-mail as part of your marketing plan.
Some of the topics covered in this book include SPAM laws, opt-in e-mail lists, e-mail etiquette, subject lines to obtain better response and so on.
Constant Contact is one of the best e-mail list management companies out there and this book is very helpful, well organized, and easy to understand. The information is presented in such a way that you can read one of the brief chapters and put the information to immediate use.
I could have saved myself a lot of time, effort and energy if I had purchased this book before I started my e-newsletter.
Kevin Sivils - author of Self-Publishing with Amazon’s CreateSpace: A Resource Guide for the Author Considering Self-Publishing
Rating: 5 / 5
The Constant Contact Guide to Email Marketing
Very good book. It shows how to avoid the pitfalls of excessive or misdirected email campaings.
Rating: 5 / 5
The Constant Contact Guide to Email Marketing
In recent months I have read many, and I mean MANY, current books on Internet based marketing with a special focus on email newsletter marketing. This is one of, if not THE best.
It is professionally yet personally written and applies to the SOHO (Small Office Home Office) business as well as the largest enterprises.
Not only is it complete in the specific topic, it offers much by way of reminders and new ideas in the general field of modern marketing.
Thank you Eric Groves and Constant Contact.
Tom Sippl, Founder
iMarketing of South Orange County [...]
Member: AMA-American Marketing Association - Internet Marketing/eCommerce SIG
Ambassador: Dana Point Chamber of Commerce
Rating: 5 / 5
The Constant Contact Guide to Email Marketing
If you have attended a “Getting Started with Constant Constant” workshop in your region and asked for written materials afterwards…this is it! The Constant Contact Guide to Email Marketing is all about results! It is chocked full of great information to not only help you understand how to utilize the email marketing tool, it also provides you with great best practices tips and ideas on how to improve your relationships and ultimately increase your revenue.
There are so many ways to make email marketing work for you. Each time you read the book, you will find new ideas to implement. Every email marketer should have this book on their desk, sitting right next to their computer.
Rating: 5 / 5
The Constant Contact Guide to Email Marketing